5 Questions With: The Vantage [SXSW Edition]

We sat down with indie-pop band, The Vantage, to discuss their upcoming music video, their experience at playing South By Southwest, and what the guys will be up to next! Check out our interview with the band below!

This
wasn’t your first time performing at South By Southwest. Was there any
difference in preparing for your performance, since you have played the
same festival before?



Yes, most definitely! The first time we played Southby was our first
performance as a band. It was a bit of a mad dash and we were all a little
nervous. We’ve grown a ton as a band in the past year and with that I think a
lot of confidence has come. Now the focus is more on creating a show and
engaging with the audience.

You guys will be releasing your new music video for “Place in the Water”
soon. Can you tell us a little about the concept for the video and where the
idea came from?

I crafted the idea after a brainstorm session I had with James and my roommate.
We had been throwing around a ton of ideas for the video. I put a few down and
tried to create some sort of ambiguous story that touches on the message of the
song, but also includes visually stimulating elements. It was kind of an
ambitious treatment given our budget, but we somehow made it work! The concept
involves water, color, and searching for “that place.”

Being that South By Southwest is filled with tons of incredible acts, were
you excited to catch any artists in particular? Did you stumble across any new
artists that you are now a fan of?


Yeah of course! Southby is a melting pot. You have to sift through a lot of
noise, but once you do there’s a ton of great acts. We were pretty busy this
year so unfortunately i wasn’t able to wander as much as previous
years. Future Islands, Big Data and Joywave all killed it. Same with our Austin
buddies, SPEAK. Too many acts to name.


You guys have landed placements with ABC Family, MTV Networks and LinkedIn –
all of which is very impressive. Everyone has a different way of defining how
and when they make it, whether it’s a radio single or playing sold-out shows.
How do you measure your success?


I’d like to think success comes when you’re working so hard, and pushing
yourself further that you don’t even see it coming. It just sneaks up and taps
you on the shoulder. You acknowledge it briefly with a wave and then get back
to work. Ultimately for me, I think success is measured by happiness and the
ability to evolve, create, and grow.

“Place in the Water” is the newest single you guys have released. Is there
any other new music in the works? Possibly another EP/album? 


Yes! We aren’t quite sure as of now how the material will be packaged or
released, but fans can expect some new music coming out in the next few months.
We’re constantly writing and working on new things, and have a slew of material
we’ve been sitting on. It’s all about the presentation though, so that’s where
we’re focusing our energy.

For more
on The Vantage: Facebook |
Twitter | YouTube

50 Acts You Won’t Want To Miss At SXSW (Part 3)

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It’s that time of year again and South By Southwest(SXSW) is just around the corner! We’ve decided to bring back our “50 Acts You
Won’t Want To Miss” feature, which will run from today until March 16th, the
day before the Music section of SXSW begins! Check out our third installment
(acts 21-30, in no particular order) of artists we think you need to check out
below!

Previous posts: 1
| 2

*Note: some acts we’ve included are performing at South By So What?! and not
South By Southwest. However, since the festival takes place during the week of
South By Southwest, we’ve decided to still include them in our list!

The Vantage
Austin natives, this duo’s
upbeat indie-pop blend is a sure fit for South By Southwest. In fact, the
band made their live debut at the festival back in 2013 performing alongside
American Authors and The Mowgli’s. The band recently premiered their new single
over on Earmilk and has plans to release new music this spring.
Where to catch The Vantage:
3.17 – 11pm – Spring Break ATX @ Roof Top on
Sixth; 3.18 – 1:15pm – Spring Break ATX @ Roof Top on Sixth; 3.18 – 4pm – AudioCommon @ Brass House Tavern; 3.18 – 12am – Red
Gorilla @ The Blind Pig; 3.20 – 10pm @ Shakespeare’s; 3.21 –
1:30pm – 101X Live Broadcast @ Buffalo Billiards.

Alexz Johnson
I’ve been a fan of Alexz Johnson since her “So Weird” days when I was about
7 and fell in love with her music when she began acting in “Instant Star” when
I was 11. Over 10 years later, and her talent still amazes me. I’ve had the
pleasure of meeting and seeing this lovely lady perform her new music acoustic
and I was simply blown away. Her live performances sound even better than her
recorded tracks and I highly suggest catching her perform at least once.
Where to catch Alexz Johnson:
3.21 – Official SXSW Showcase

Gang of Four
After having a revolving-door lineup
for the better part of four decades, this legendary Leeds group is back at it
once again, with original lead vocalist Andy Gill rejoining the band once more.
While he may be the only original member currently performing with the group,
I’m sure their reputation is far from at-risk.
Where to catch Gang of Four: 3.19 – 6pm
– Dr. Martens/Culture Collide Showcase @ Bar 96; 3.19 – 11:30pm – Official SXSW
Showcase @ Hotel Vegas Patio; 3.20 – 1pm – Daytime Radio Day Stage @ Austin
Convention Center; 3.20 – 8pm – Evening Showcase @ Hotel San Jose.

Ana
These grunge rockers are progressively making their names known and for all
the right reasons. Their first EP, “Salute to Solitude,” was recorded with Nick
Diener of The Swellers in 2013 and their debut full length is being recorded at
37 Studios, to be released within the year. Drawing influences from Nirvana,
The Misfits, and Alice In Chains, these guys are sure to make you rock your
socks off.
Where
to catch Ana:
3.19 – 313EG
Showdown @ Dirty Dog Bar.

Jukebox The Ghost
At the tail-end of a nationwide
tour, Jukebox the Ghost’s hooks and glamour will find them a fitting home
alongside acts like MisterWives and The Maine. The band has had an impressive
year thus far including a performance on Conan and full headlining tour. After
South By, you can also catch these guys at Hop Sauce Festival at the end of the
month and the Pinelands Music Festival in August. I don’t think these guys are
going to stop touring anytime soon.
Where to catch Jukebox The Ghost: 3.17 –
10pm @ Bungalow; 3.18 – 2pm – Noisetrade Official Day Party @ Blackheart; 3.18
– 4:35pm – Stage Hop Party @ Parish; 3.19 – 6:50pm – IFC Fairgrounds @ Palm
Park; 3.19 – 9pm – This Fiction and Friends Showcase @ Esther’s Follies; 3.19 –
1am @ Esther’s; 3.20 – 3:30pm – Quantum Collective Southwest Invasion @ Whole
Foods; 3.20 – 6:45pm – Audiotree Showcase @ Licha’s Cantina

Hippo Campus
With a fresh new EP added to their arsenal,
Minnesota’ Hippo Campus (which sounds like an awesome location) may be “kinda
pop,” as they describe themselves, but are sure to turn some heads. Thus far,
they’ve already gained attention from NME, Neon Gold, Interview Magazine, and
they’re definitely on our radar as well!
Where to catch Hippo Campus: 3.16 – 6:15pm – AV Club “Just Another Manic
Monday” @ RED7; 3.18 – 4:20pm – C3 Party @ Lamberts; 3.19 – 1pm – FLOODfest @
Cedar Street Courtyard; 3.19 – 9pm – StarTime Intl. Official SXSW Showcase @
Maggie Mae’s; 3.20 – 1pm – Morning After Party @ Front Gate Tickets; 3.20 –
4:15pm – First Avenue’s Midwest Day Party 2015 @ Holy Mountain; 3.21 – 11:30am
– Rachel Ray’s Feedback @ Stubb’s BBQ.

X Ambassadors
Don’t let the success of
“Jungle” distract you; this band is much more than just one huge single. The
band recently released their newest single, “Renegades,” and will be performing
alongside Passion Pit and Andre McMahon at the Big Guava Music Festival this
May. These Brooklyn-based rockers are sure to make a scene.
Where to catch X Ambassadors: 3.19 –
3:15pm – New Shapes @ Red Eyed Fly; 3.19 – 12am – This Fiction Official
Showcase @ Esther’s; 3.20 – 4pm – Baeble Party @ Empire Auto; 3.20 – 11pm –
Uproxx House @ Trinity Hall; 3.21 – 2pm – Quantum Invasion @ Whole Foods; 3.21
– 8pm – IFC Fairgrounds.
 

Modern Chemistry
Though they’ve only been
together for a handful of years, Modern Chemistry have wasted no time in
finding their sound. Hard, heavy, and melodic, this New Jersey four-piece could
be poised for big things, much like many who have come before them. They’ve
already played alongside some of our favorites including Echosmith, The
Swellers, NGHBRS, and Taking Back Sunday. We completely support these Jersey
boys.
Where to catch Modern Chemistry: 3.21 –
12pm – The Noise Showcase; 3.21 – 8pm – Official SXSW Showcase @ Red 7 Patio

The Wans
This psychedelic, garage rock band have been making a name for themselves
since forming about two years ago. They’ve opened for artists including Pearl
Jam and Beck, have had their music featured on ABC, A&E, and USA, and they
released their latest album last September. This is a no-nonsense band filled
with high energy and an incredible live presence.
Where to catch The Wans:
3.18 – 12am – Official SXSW Showcase @ Red
Eyed Fly; 3.19 – 1pm – Sonic Tonic Showcase @ Amli Downtown; 3.21 – 2pm –
Noisetrade Party @ The Blackheart; 3.21 – 5pm – Rock N Roll Day Perty @ Trailer
Space Records; 3.21 – 10pm – Official SXSW Showcase @ Soho Lounge.

Kendra McKinley
Often armed with nothing more than an
acoustic guitar and soaring voice, McKinley transcends genres and decades,
seamlessly transitioning from 60’s doo-wop to modern pop without skipping a
beat.
Where to catch Kendra McKinley:
3.17 – 2:05pm – Balanced Breakfast Showcase
@ The Jackalope